Hearing Care is Health Care

Understanding Your Tinnitus

That Ringing in Your Ears? It’s Not in Your Head (Well, Actually… It Is)

You’re lying in bed, house silent, and there it is again: that buzzing… that ringing… that high-pitched phantom sound that no one else seems to hear. You start wondering: Is this normal? Is this permanent? Will it ever stop?

Welcome to tinnitus. (Spoiler: You’re not alone.)

An estimated 50 million people in North-American and nearly 1.5 billion people worldwide live with tinnitus. It’s one of the most common sensory disorders on the planet — right up there with hearing loss. And guess what? Most people with tinnitus also have some level of hearing loss. And vice versa.

So, no. You’re not imagining it. And no, you’re not crazy.

But you might feel that way sometimes, because tinnitus has a way of taking up space in your brain — interfering with sleep, concentration, conversations, and even your mood. It can feel loud, even in the quietest room.

So… What Is Tinnitus, Exactly?

Clinically, it’s defined as a phantom perception of sound. In plain English: your brain hears a sound that isn’t actually there.

It might sound like:

  • Ringing

  • Buzzing

  • Whooshing

  • Humming

  • Cicadas on espresso

Some only hear it in silence. Others hear it all the time. But one thing’s true for everyone: it’s exhausting when you don’t know why it’s happening… or what to do about it.


Why Is This Happening to Me?

Let’s talk science for a sec. Most cases of tinnitus are the result of neural damage — tiny breakdowns in the ear-to-brain communication highway.

And the top culprit?
Age. (Yep, it’s that guy again.)

But it could also be:

  • Noise exposure (a rock concert in 1998… or your lawnmower every weekend)

  • Certain medications (even the “harmless” ones like ibuprofen)

  • Viral infections (yes, even that one)

  • TMJ issues, vascular conditions, or thyroid imbalances

So while the cause might vary, the effect is often the same: your brain isn’t getting the usual signals from your ears. So it turns up the volume. It tries to fill in the gaps.

Your Brain Is Trying to Help (But Ends Up Being Really Annoying)

This whole thing is called central gain — your brain compensates for the hearing loss by becoming overly sensitive. It’s like your brain becomes that one friend who insists on speaking for you at parties. Helpful? Kind of. Embarrassing and confusing? Absolutely.

It’s similar to phantom limb pain. When someone loses a limb, their brain sometimes still feels it there. In the case of tinnitus, your brain fills in missing sound with… well… sound that doesn’t exist.


Good News: You’re Not Stuck With It

Let’s bust a myth:

“There’s nothing I can do about the ringing in my ears.”

Wrong. In most cases, there are very real, very effective treatment options that can dramatically reduce (or even eliminate) your perception of tinnitus.

🎧 Sound Stimulation

The gold standard in tinnitus treatment is prescriptive sound technology — specialized, FDA-regulated devices that help rebuild the ear-to-brain connection. Think of it like physical therapy… for your auditory system.

In fact, 100% of studies between 2010 and 2020 showed that patients using this technology had significant improvements. Some even said their tinnitus disappeared during the day.

🧠 Brain Training

Pair sound therapy with a little mental gymnastics, and you’ve got a winning combo. A recent study in The Journal of the American Medical Association (JAMA) found that brain training tools — like BrainHQ — can improve memory, focus, and reduce the perception of tinnitus.

We’re still learning here, but the early results are promising. Brain plasticity FTW!


You Don’t Have to Figure This Out Alone

Tinnitus can feel isolating. But it doesn’t have to be.

If your ears are ringing, buzzing, hissing, or playing a solo symphony no one else can hear — don’t ignore it. Help is available. Real, science-backed, personalized help. Because you deserve to turn down the noise in your head and tune back into your life.