Hearing Care is Health Care

Here we Grow Again. We’re Moving to a Bigger Amherstburg Location!

Back in 2010, The Hearing & Dizziness Clinic (formerly Amherstburg Audiology & Hearing Aids) opened its doors in Amherstburg with just Bernice running the show. Fast forward 15 years, and what started as one audiologist has grown into a team of six. With our growth came a challenge: we simply ran out of space. In fact, Bernice had to rent an extra office offsite just to get work done.

That’s why we’re excited to share some big news: we’re moving into a bigger location right in the heart of Amherstburg!

👉 Our Amherstburg clinic will be closed until Monday while we finish moving.
👉 Starting Monday, you’ll find us at our brand-new home:
285 Sandwich St. S (the former DiPierdomenico law office).

If you’re having any issues with your devices in the meantime, don’t worry—our LaSalle and Essex locations are open and ready to help.

We’re so grateful for the incredible support Amherstburg and the surrounding communities have shown us over the last 15 years. We can’t wait to see what the next 15 years will bring. Thank you for being part of our journey—we can’t wait to welcome you to our new home!

What’s the Difference Between a Treatment and a Cure?

In everyday conversation, people often use the terms treatment and cure interchangeably—but in healthcare, they mean two very different things.

Treatment: Managing the Disease

A treatment is a method used to manage the symptoms of a disease or slow its progression. It doesn’t necessarily eliminate the root cause. Many treatments are lifelong or ongoing, helping patients maintain quality of life and avoid complications.

Examples of treatment:

  • Hearing aids for tinnitus and hearing loss

  • Insulin for diabetes

  • Blood pressure medications for hypertension

  • Antiretrovirals for HIV

These interventions don’t cure the condition—but they can make it livable.

Think of treatment as management, not elimination.


Cure: The Disease is Gone

A cure means the disease is completely eliminated from the body, and it is not expected to return. No further treatment is needed once someone is cured.

Examples of curable conditions in individuals:

  • Strep throat (cured with antibiotics)

  • Hepatitis C (now curable with modern antiviral therapy)

  • Scurvy (resolved by restoring vitamin C)

  • Certain parasitic infections like giardiasis or pinworms


But How Many Diseases Have True Cures?

That’s where things get complicated.

While many diseases can be cured in individuals, only two diseases have been cured at a global level—meaning they’ve been completely eradicated:

  1. Smallpox – eradicated in 1980 thanks to a global vaccination campaign.

  2. Rinderpest – a viral cattle disease, eradicated in 2011.

These are the only two diseases in history to be officially wiped from the face of the Earth.


Most Diseases Are Treatable—Not Curable

Chronic illnesses like diabetes, Alzheimer’s, tinnitus, hearing loss, arthritis, and asthma have no known cure. But with early detection and consistent treatment, people can lead long, meaningful lives.

In audiology, for example, hearing loss and tinnitus are not curable, but treatment options—such as hearing aids, sound therapy, and counseling—can dramatically improve daily life and mental well-being.


Final Thought

When it comes to health, it’s important to understand this distinction:

Cures eliminate disease.
Treatments help you live well with it.

If you’re managing a chronic condition like hearing loss or tinnitus, seeking professional treatment early can make all the difference.


Sources:

  • World Health Organization. (2024). Diseases eradicated through vaccination.

  • CDC. (2023). Hepatitis C Questions and Answers for Health Professionals.

  • Mayo Clinic. Chronic disease management.

  • National Institute on Deafness and Other Communication Disorders. (2023). Hearing Loss and Treatments.

She’s Back! Join Us for an Exclusive Seminar with TEDx Speaker Nashlea Brogan

We’re thrilled to announce that we’re once again sponsoring a powerful and informative seminar featuring TEDx speaker Nashlea Brogan on Monday, September 15th!

Nashlea is a passionate advocate for hearing health and cognitive wellness, and her past talks have inspired and educated audiences across our community. Due to popular demand, we’re offering two opportunities to hear her speak — including an evening session for those who couldn’t attend during the day last time!

📍 Seminar Details:

🕚 Morning Session
Time: 11:00 AM
Location: Essex

🌙 Evening Session (New!)
Time: 6:00 PM
Location: The Casino

Whether you’re concerned about hearing loss, interested in cognitive health, or simply want to learn more about how your ears and brain work together — you won’t want to miss this free event.

🎟️ Space is Limited – Request Your Free Tickets Now!

Visit HearingSeminar.ca to reserve your spot.

Let’s continue the conversation around hearing, health, and how to age actively and independently.

We’ll see you there!

Seminar April 2, 2025

🚨 WINDSOR – GET READY! 🚨

🔥 TEDx Speaker. Industry Leader. Absolute POWERHOUSE. 🔥

Nashlea Brogan is coming to Windsor for a LIVE, IN-PERSON event! This is your chance to learn from one of the best in the game. She’s been on the big stage, she’s changed lives, and now she’s bringing her knowledge straight to YOU.

🗓 Wednesday, April 2nd
⏰ 10:00 AM
📍 Windsor – Ojibway Nature Centre

🎤 TOPIC: Hearing, Tinnitus & the Brain 🧠👂

If you or someone you love has ever struggled with hearing loss or ringing in the ears, this is a MUST-ATTEND event. Your brain, your hearing, and your future are at stake—don’t sit on the sidelines.

This will sell out FAST, Register at HearingSeminar.ca

Audiology vs Optometry

Audiology and optometry, while focusing on different senses, share numerous parallels in their approach to diagnostics, patient care, and professional practice. Both fields are dedicated to enhancing essential sensory functions—hearing and vision—that significantly impact an individual’s quality of life.

There are different healthcare providers in both professions. When in comes to the eyes you have ophthalmologists who are surgeons, optometrists who are the primary healthcare providers and opticians. With the ears we have otolaryngologists who are surgeons, audiologists who are the primary healthcare providers and hearing instrument specialists. The three professionals have different scopes of practice and often work together to deliver optimal health care.

Diagnostic Processes

In both audiology and optometry, the diagnostic journey begins with a comprehensive assessment. Audiologists conduct detailed hearing evaluations, including pure-tone audiometry and speech recognition tests, to determine the degree and type of hearing loss. Similarly, optometrists perform thorough eye examinations, utilizing tools like retinoscopes and phoropters to assess visual acuity and identify refractive errors. These assessments are crucial for developing personalized treatment plans tailored to each patient’s needs.

Patient-Centered Care

Both professions emphasize a patient-centered approach, recognizing that sensory impairments can affect various aspects of daily living. Audiologists and optometrists engage in counseling to help patients understand their conditions and the available interventions. This collaborative approach ensures that treatment plans align with the patient’s lifestyle and preferences, whether it’s prescribing appropriate hearing aids or prescribing corrective lenses.

Technological Integration

The integration of advanced technology is a hallmark of both fields. Audiologists prescribe sophisticated hearing aids equipped with features like noise reduction and wireless connectivity. Optometrists prescribe advanced contact lenses and spectacles, utilizing the latest lens technologies to correct vision. Continuous advancements in both areas necessitate ongoing professional development to provide patients with the most effective solutions.

Lifelong Patient Relationships

Audiologists and optometrists often establish long-term relationships with their patients. Regular follow-up appointments are essential to monitor the effectiveness of interventions and make necessary adjustments. For instance, hearing aid prescription may need fine-tuning as a patient’s hearing changes, and eyeglass prescriptions may require updates over time. This ongoing care underscores the commitment of both professions to maintaining and improving sensory health throughout a patient’s life.

Professional Collaboration

Collaboration between audiologists and optometrists can lead to comprehensive care, especially for patients with dual sensory impairments. By working together, these professionals can develop integrated care plans that address both hearing and vision needs, ultimately enhancing overall patient outcomes.

While audiology and optometry specialize in different sensory systems, their shared commitment to thorough diagnostics, patient-centered care, technological integration, and lifelong patient relationships highlights the commonalities between these two essential healthcare professions.

Tinnitus Awareness Week: Understanding and Managing Tinnitus

Tinnitus Awareness Week is an important time to shed light on a condition that affects millions of people worldwide. If you or someone you love experiences a persistent ringing, buzzing, or hissing sound in their ears, you are not alone. Tinnitus can be frustrating, overwhelming, and, at times, life-altering. However, while there is no single cure for tinnitus, there are effective ways to manage it and significantly reduce its impact on daily life.

What Is Tinnitus?
Tinnitus is neurological disorder. It is the perception of sound in the ears or head when no external source is present. It can vary from mild to severe and may be temporary or chronic. While tinnitus is often associated with damage to the auditory system.

Managing Tinnitus: Finding Relief
Tinnitus can be managed. Here are some effective strategies to help make tinnitus less noticeable:

– Hearing Aids & Sound Therapy – Many individuals with tinnitus also have hearing loss. Properly fitted hearing aids provide auditory stimulation to the brain, helping to mask tinnitus and improve overall hearing. Specialized tinnitus maskers and sound therapy can also provide relief.
– Cognitive Behavioral Therapy (CBT) – Stress and anxiety can make tinnitus worse. CBT helps individuals change their response to tinnitus, reducing distress and improving quality of life.
– Lifestyle Adjustments – Reducing caffeine and alcohol intake, avoiding loud noise exposure, and practicing relaxation techniques such as meditation and deep breathing can all help alleviate symptoms.
– Professional Guidance – An audiologist trained in tinnitus management can create a personalized treatment plan to help you regain control over your symptoms.

You Are Not Alone
One of the biggest challenges for tinnitus sufferers is the feeling of helplessness when told that “nothing can be done.” At The Hearing & Dizziness Clinic, we have been successfully managing tinnitus for years. Our team of audiologists is here to provide support, education, and effective treatment options tailored to your needs.

If you or someone you know is struggling with tinnitus, we encourage you to seek professional help. Contact us today to learn more about how we can help you manage your symptoms and improve your quality of life.

Let’s use Tinnitus Awareness Week as a reminder that while tinnitus may not have a cure, there is always hope for relief and better days ahead.

 

Dr. Keith Darrow’s International Research Study Quantifies the Impact of His Proven 7-Step Tinnitus Treatment Plan

Dr. Keith Darrow, a Harvard Medical School and M.I.T.-trained neuroscientist from the Hearing and Brain Centers of America in St. George, Utah, is spearheading a groundbreaking international research study. This study is designed to evaluate the life-changing benefits of his innovative 7-step tinnitus treatment plan, which has been shown to reduce or eliminate tinnitus symptoms for over 90% of patients who participate.

Tinnitus, a condition characterized by persistent ringing, buzzing, or hissing sounds in the ears, affects nearly 1.5 billion people worldwide. It often leads to emotional distress, sleep disturbances, and difficulties in concentration, significantly impacting quality of life. Dr. Darrow’s comprehensive treatment approach addresses the multifaceted nature of tinnitus, identifies underlying causes, and develops customized strategies for each patient.

The 7-Step Tinnitus Treatment Plan

Dr. Darrow’s proven treatment plan includes:

1. Education through Expert Resources
Patients begin their journey with Dr. Darrow’s book, Silenced: The Medical Treatment of Tinnitus, which provides foundational knowledge about tinnitus and its treatment. You can request a free copy of this book here.

2. Comprehensive Evaluation
Patients undergo a detailed hearing evaluation, tinnitus assessment, and cognitive screening to determine if their tinnitus can be effectively treated with Dr. Darrow’s approach.

3. Personalized Assessment and Staging
Using the world’s leading tinnitus self-assessment tools, the treatment team helps patients quantify and qualify their experience with tinnitus and determine their tinnitus stage.

4. Treatment Planning and Collaboration 
The team works closely with patients and their loved ones to confirm the treatment plan, set realistic expectations, and outline the next steps.

5. Direct Treatment of Tinnitus 
By stimulating the auditory nerve and addressing underlying damage to the auditory system, the treatment plan helps provide the brain with the stimulation it needs to reduce and often eliminate tinnitus symptoms.

6. Monitoring Progress and Adaptation
During initial and follow-up appointments, hearing and tinnitus professionals track the brain’s adaptation to prescriptive technology, measure symptom relief, and adjust treatment as needed. An 85-90% success rate is typically observed within the first months of the adaptation period, with continued improvement over time.

7. Post-Treatment Support 
Patients are supported in their post-treatment journey through Dr. Darrow’s book, Quiet: Living with Less Tinnitus, which offers guidance on lifestyle modifications to maintain symptom relief.

Groundbreaking Research and Global Impact

Dr. Darrow’s international study includes participants from diverse demographics and regions, creating a robust dataset for analysis. By identifying trends and correlations across populations, the study aims to deepen the understanding of tinnitus management and treatment efficacy.

The study’s success will be measured using both quantitative metrics, such as patient-reported outcomes and quality-of-life assessments, and qualitative feedback. This comprehensive analysis will validate the remarkable results achieved by Dr. Darrow’s treatment plan and contribute significantly to the global dialogue on effective tinnitus treatment.

A Transformative Approach to Tinnitus Treatment

Dr. Darrow’s international research study marks a pivotal step forward in improving the lives of those affected by tinnitus. By offering a comprehensive, evidence-based treatment approach, his 7-step plan has the potential to transform how tinnitus is understood and managed worldwide. This initiative provides hope to the 1.5 billion people seeking relief from this challenging condition and underscores the importance of innovative, patient-centered care in achieving meaningful outcomes.

 

Don’t Miss This Inspiring Talk on Hearing & Brain Health by TedTalk Speaker Nashlea Brogan!

UPDATE 16-JAN-2024:

Due to the recent rise in reported illnesses and COVID cases, we have made the difficult decision to transition this event to a virtual format. Participants will still have the opportunity to engage with Nashlea and ask questions during the session. You can register for the free virtual event by clicking here.

Additionally, we are pleased to announce that three more events featuring Nashlea are planned for later this year, and we warmly invite you to attend.

We apologize for the last-minute change but believe this decision prioritizes the health and well-being of our staff, guest speaker, and community members. Thank you for your understanding and continued support.

 

 

We’re thrilled to announce that renowned TedTalk speaker Nashlea Brogan is returning to our community to share her knowledge on hearing and brain health! This is a rare opportunity to hear from one of the most compelling voices in the field.

Mark your calendar for Friday, January 24, 2025, when Nashlea will deliver two powerful talks that could transform the way you think about hearing health.

📍 Event Details
– LaSalle: 10:00 AM
– Essex: 2:00 PM

🌟 Why Attend?
Nashlea’s TedTalk has captivated audiences worldwide, shedding light on the critical connection between hearing and brain function. Her insights are invaluable for anyone looking to improve their health or support loved ones on their hearing journey.

🎟️ Reserve Your Spot
Secure your seat today at HearingSeminar.ca. When you register, we’ll mail you tickets to ensure you’re all set for this incredible event.

Let’s come together as a community to learn, connect, and take steps toward better hearing and brain health.

👉 Register now at HearingSeminar.ca!

 

In the meantime, you can watch her TedTalk to see why this is an event you *cannot* afford to miss.

Celebrating the 2024 holiday season with you!

 

The holiday season is upon us—a time to gather with friends and family, share laughter, and create cherished memories. Whatever holiday you’re celebrating this year, we hope your days are filled with joy, love, and togetherness.

As we celebrate, our clinics will be adjusting hours to give our team time to enjoy the season with their loved ones too:

🎄 Holiday Hours:
– Christmas Eve & New Year’s Eve: Closing at noon.
– Friday, December 27th: All clinics will be closed.
– January 2nd & 3rd: Open 9am to 5pm.
– Week of January 6th: Limited hours as we ease into the New Year.

Planning ahead? No problem! You can always book your appointment online—it’s quick, easy, and available 24/7.

From all of us at The Hearing & Dizziness Clinic, we wish you a season full of warmth and wonderful moments. Here’s to a joyful end to the year and a bright start to the next! 🌟

The Hearing & Dizziness Clinic: Leading the Charge in Patient-Focused Audiology since 2010

I am Bernice McKenzie, an audiologist and the owner of The Hearing & Dizziness Clinic. Originally from Brantford, Ontario, I moved to Windsor to attend Wayne State University, where I was part of the first graduating class of Doctors of Audiology. Audiology, the study of hearing and balance disorders, provided me the opportunity to help people—a core value in my family of nurses and social workers. However, I soon realized that the profession was shifting towards hearing aid sales rather than patient care.

During my clinical training, I completed internships at Henry Ford Hospital, John Dingell VA Medical Center, Michigan Children’s Hospital, and the Michigan Ear Institute.

In 2010, frustrated by the retail model of audiology, I opened my own clinic, Amherstburg Audiology and Hearing Aids, which I later rebranded as The Hearing & Dizziness Clinic. I expanded to include locations in Windsor, LaSalle, and Essex. From the beginning, my goal has been to put the patient first. By charging for appointments, I removed the pressure of hearing aid sales and ensured that my patients receive a full, comprehensive examination.

One area I am especially passionate about is the connection between hearing loss and cognitive decline. Research shows that untreated hearing loss may increase the risk of cognitive impairment and dementia. To address this, my clinics use Cognivue Thrive, a computerized FDA and Health Canada-approved cognitive screening tool. This technology helps detect early signs of cognitive decline, enabling patients to seek timely medical intervention. “We’re not diagnosing dementia,” I emphasize, “but we want to identify concerns early and refer patients for further testing.”

My clinics also stand out for their thorough hearing assessments. While most clinics test frequencies up to 8,000 Hz, we’ve invested in equipment that can test up to 16,000 Hz, providing a more complete diagnosis. This approach helps identify hearing loss that may be missed at other clinics, especially for patients struggling to understand speech in noisy environments.

We also focus on both hearing and balance issues, investing in specialized equipment to test the ear’s balance system and hiring an occupational therapist to provide therapy for vertigo patients. By offering a wide range of services, we are uniquely positioned to treat both hearing and balance disorders comprehensively.

My philosophy centers on quality of care over quantity. My team spends up to two hours with each new patient, performing in-depth testing and creating personalized treatment plans. Hearing aids are just one part of these plans, and we offer a range of brands to find the best fit for each patient’s needs.

Ultimately, my mission is to restore audiology to a patient-centered medical profession. “We’re different because we focus on patient care, not product sales,” I say. My dedication to offering comprehensive care has set my clinics apart and earned the trust of many patients throughout the region.

Discover Our Free Educational Books for Patients

At The Hearing & Dizziness Clinic, we believe that informed patients are empowered patients. That’s why we’re proud to offer a selection of free educational books to help you better understand hearing loss, tinnitus, and their connections to overall health. These resources are available to anyone who wants to learn more, whether you’re a new patient or simply curious about hearing health.

 

Pre-Education Book 
We understand that learning about tinnitus and hearing loss can feel overwhelming, which is why our new patient appointments last up to two hours. To help patients feel prepared and informed, we send them our pre-education book before their appointment. Co-authored by our owner, Bernice McKenzie, this book explains the treatment process in clear, easy-to-understand terms. It’s the perfect way to start your journey toward better hearing health.

 

 

 

Diabetes, Dementia, and Hearing Loss
Did you know there’s a connection between diabetes, dementia, and hearing loss? This critical link inspired Bernice McKenzie to co-author a book on the topic. It’s an essential resource for anyone interested in understanding how these conditions interact and why treating hearing loss is so important for overall health. You can request your free copy by visiting DiabetesAndHearing.ca

 

 

“The Consumers Guide To Hearing Care” by Dr. Douglas Beck
We often receive calls from patients with questions about hearing aids. While our clinicians focus on providing individualized care during appointments, we’ve made it easy for anyone to access reliable information by offering Dr. Douglas Beck’s comprehensive book on hearing aids. Whether you’re considering hearing aids for the first time or just want to learn more, this book is packed with practical advice and insights. You can request a free copy of your book by clicking HERE.

 

 

 

 

“SILENCED” by Dr. Keith Darrow
Tinnitus can be a frustrating and confusing condition, especially with so much conflicting information online. Dr. Keith Darrow’s book, “SILENCED. The Medical Treatment of Tinnitus”, is an excellent resource that cuts through the noise. It provides accurate, up-to-date information about tinnitus and treatment options in an easy-to-read format. This book is available free of charge—just request your copy today by clicking HERE.

 

Whether you’re preparing for your first appointment, exploring treatment options, or seeking trustworthy information, our books are here to help.

At The Hearing & Dizziness Clinic, our goal is to empower you with the knowledge you need to make informed decisions about your hearing health. Take advantage of these free resources today!

Tinnitus Unveiled: Why It’s Personal, Perplexing, and (Sometimes) Peculiar

Imagine millions of tiny neural “couriers” running from your ears to your brain, delivering sound messages all day, every day. Over time, things like noise exposure, certain medications, viruses, or just plain aging can injure or wipe out some of those couriers. The ones left behind? They might hobble along for a while, under-stimulated and under-performing. But without regular “assignments,” even they can give up entirely — in the scientific world, that’s called apoptosis (aka neural suicide).

Patients often say, “So… you mean use it or lose it?” Yep. Exactly. Under-worked neurons get bored, disengaged, and eventually quit. Unless you give them a reason to stick around — in the form of direct sound stimulation — you lose them.

So, why is tinnitus so different for everyone?
Because hearing loss itself is different for everyone. No universal patterns. Sure, many people have high-frequency tinnitus (thanks to damage in the high-frequency zone), while others with low-frequency loss might hear a low hum. But tinnitus is a subjective experience. It’s your brain’s personal remix — unique to you.

The Four Main Types of Tinnitus

  1. Subjective Tinnitus
    The most common type. Often linked to loud noise exposure. It might vanish as mysteriously as it appeared, or linger for months.

  2. Neurological Tinnitus
    Usually tied to disorders like Meniere’s disease that affect how your brain processes sound.

  3. Somatic Tinnitus
    Influenced by your sensory system. If moving your jaw, neck, head, or even eyes changes the volume or pitch, that’s somatic tinnitus.

  4. Objective Tinnitus
    The rare unicorn. An audiologist can actually hear it with special equipment — sometimes it’s even fixable.

Common Causes of Tinnitus

  • Age-related hearing loss

  • Noise exposure (hello, rock concerts and leaf blowers)

  • Certain medications (high-dose aspirin, some antibiotics, antidepressants, chemo drugs, diuretics)

  • Earwax buildup or infection

  • TMJ dysfunction

  • Chronic neck strain

  • Cardiovascular issues

  • Benign tumors

The Stress Connection

Anxiety and tinnitus have a messy relationship. Stress can make tinnitus feel louder. For some, symptoms begin after trauma or a period of high stress. The result? A vicious loop: tinnitus causes stress, stress makes tinnitus worse, and round we go.

Bottom line: Stress doesn’t always cause tinnitus, but it can crank up the volume. Managing your mindset really does matter.

The Blood Pressure Factor

Both high and low blood pressure can impact your inner ear’s blood flow — and less oxygen means higher risk of hearing issues or tinnitus. Even the meds you take for blood pressure can play a role.

The Earwax Reality Check

Earwax is the unsung hero of your ears. It protects, cleans, and lubricates. Your ears are self-cleaning — chewing, talking, and jaw movement gently move wax out.

But too much wax? That can block sound and cause tinnitus. Skip the cotton swabs and skip ear candling (seriously: burns, punctures, blockages… hard pass).

Can Inflammation Play a Role?

Yes. Inflammation is like static in your body’s operating system. Poor diet, food sensitivities, and excess weight can all fan the flames. Cleaning up your diet — whole foods, healthy fats, less sugar — can help quiet the noise (literally).

Takeaway: Tinnitus isn’t one-size-fits-all. It’s personal, complex, and shaped by everything from neural pathways to stress levels to what’s in your lunchbox. The good news? You have tools, treatments, and strategies to keep it from taking the driver’s seat in your life.

For more in-depth, credible info, visit:

The American Tinnitus Association.

The American Academy of Audiology

The Canadian Academy of Audiology

New Clinic Location in Windsor

FOR IMMEDIATE RELEASE

The Hearing & Dizziness Clinic Announces New Location Opening at 1311 Ouellette Ave

Opening Date: To Be Determined, Late September at the latest

The Hearing & Dizziness Clinic is thrilled to announce the opening of its new location at 1311 Ouellette Ave, Windsor. Owner Doctor of Audiology and Audiologist Bernice McKenzie is eagerly looking forward to providing exceptional care to patients starting in August. This expansion allows us to extend our renowned services to the Windsor community, ensuring that patients receive the same level of care they would at our flagship locations in Amherstburg, Essex, and LaSalle.

With the addition of our Windsor clinic, we are relocating our vestibular equipment from Essex to cater to vertigo patients in the area. This strategic move enables us to enhance our specialized services and offer comprehensive care for individuals experiencing vestibular issues.

At The Hearing & Dizziness Clinic, we remain committed to treating hearing loss under a medical model, emphasizing patient-centric care over technological solutions. Our highly skilled team of experts utilizes the latest advancements in audiology to deliver personalized treatment plans that focus on the individual’s specific needs.

Our diagnostic hearing tests encompass a wide range of evaluations, including computerized cognitive screenings and speech in noise testing. These cutting-edge assessments allow us to provide accurate diagnoses and develop tailored interventions that optimize the patient’s hearing abilities.

We invite everyone to learn more about our services and expertise by visiting our website at www.YouHear.ca. Our website serves as a comprehensive resource, providing valuable information on various hearing and balance disorders, treatment options, and the qualifications of our esteemed staff.

Booking an appointment at The Hearing & Dizziness Clinic is convenient and simple through our website. We encourage individuals in need of audiological services to schedule an appointment and take the first step towards regaining optimal hearing health.

For media inquiries or further information, please contact:

The Hearing & Dizziness Clinic
Phone: (519) 961-9285
Email: info@YouHear.ca

 

About The Hearing & Dizziness Clinic
The Hearing & Dizziness Clinic is a leading audiology practice with multiple locations in Amherstburg, Essex, LaSalle, and now Windsor. Led by Doctor of Audiology  and Audiologist Bernice McKenzie, the clinic prides itself in treating hearing loss and balance disorders under a medical model. With a patient-centric approach, state-of-the-art technology, and a dedicated team, The Hearing & Dizziness Clinic aims to provide exceptional care and improve the quality of life for individuals experiencing hearing and vestibular challenges.

Note to editors: High-resolution images and interviews with owner Bernice McKenzie are available upon request.

Introducing Our Esteemed Speaker: Nashlea Brogan, Doctor of Audiology, Audiologist, Advocate!

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We are honoured to present our distinguished speaker, Nashlea Brogan, Doctor of Audiology and Audiologist extraordinaire! With a passion for empowering those with hearing loss, Nashlea has dedicated her illustrious career to improving lives through the latest advancements and tools in Audiology.

As a Cochlear Implant (CI) user herself, Nashlea understands firsthand the challenges that accompany hearing loss and its treatment options. Her personal experiences have fueled her drive to provide patient-centered care that truly makes a difference in the lives of her patients. With a late onset progressive hearing loss, she brings a unique perspective that enhances her ability to empathize and deliver long-term, comprehensive care.

For the past 19 years, Nashlea has been the sole owner of a renowned audiology practice, where she has upheld a steadfast commitment to providing the highest level of progressive care to her patients. Whether she’s offering education, treatment options, or counselling to individuals and families impacted by hearing loss, or leading her professional team, she leaves no stone unturned in her pursuit of making a meaningful impact.

Dr. Brogan’s dedication extends beyond her private practice. She actively engages in advocacy efforts to raise awareness about the far-reaching impact of hearing loss. With her expertise, she sheds light on crucial topics such as cognitive health, mental well-being, and the realities of living with hearing loss. By expanding the dialogue, she strives to create a more inclusive and supportive society.

We are privileged to have Nashlea as our esteemed speaker, sharing her wealth of knowledge and experiences. Prepare to be enlightened as she delves into the profound implications of hearing loss and its broader effects on our lives. Join us for an enlightening session that will leave you inspired and equipped with a deeper understanding of the importance of hearing health.

We’re excited to invite you to this informative event. Join us at Caesars Windsor Casino in the Augustus Ballroom for an enlightening discussion on “Diabetes, Dementia, and Hearing Loss.”

This event aims to shed light on the connections between these three important health factors and how they can impact your overall well-being. It is a must-attend event if you fall into any of the following categories:

1️⃣ If you are over the age of 50

2️⃣ If you have experienced Tinnitus (ringing/buzzing/chirping sounds in the ears)

3️⃣ If your doctor has ever told you that you were diabetic or pre-diabetic

4️⃣ If you have high blood pressure

5️⃣ If you sometimes have difficulty hearing, especially in background noise

6️⃣ If you are retired from a noisy job (examples include teachers, factory workers, police officers, or firemen)

7️⃣ If you forget more than you used to or are having more ‘Senior Moments’

This educational event is designed to provide valuable insights into the correlations between diabetes, dementia, and hearing loss, and how they can impact your life. Don’t miss this opportunity to expand your knowledge and gain a deeper understanding of these crucial topics.

Tickets are required for attendance, so make sure to secure yours in advance to reserve your spot. We can’t wait to see you at this enlightening event!

Understanding Your Tinnitus

That Ringing in Your Ears? It’s Not in Your Head (Well, Actually… It Is)

You’re lying in bed, house silent, and there it is again: that buzzing… that ringing… that high-pitched phantom sound that no one else seems to hear. You start wondering: Is this normal? Is this permanent? Will it ever stop?

Welcome to tinnitus. (Spoiler: You’re not alone.)

An estimated 50 million people in North-American and nearly 1.5 billion people worldwide live with tinnitus. It’s one of the most common sensory disorders on the planet — right up there with hearing loss. And guess what? Most people with tinnitus also have some level of hearing loss. And vice versa.

So, no. You’re not imagining it. And no, you’re not crazy.

But you might feel that way sometimes, because tinnitus has a way of taking up space in your brain — interfering with sleep, concentration, conversations, and even your mood. It can feel loud, even in the quietest room.

So… What Is Tinnitus, Exactly?

Clinically, it’s defined as a phantom perception of sound. In plain English: your brain hears a sound that isn’t actually there.

It might sound like:

  • Ringing

  • Buzzing

  • Whooshing

  • Humming

  • Cicadas on espresso

Some only hear it in silence. Others hear it all the time. But one thing’s true for everyone: it’s exhausting when you don’t know why it’s happening… or what to do about it.


Why Is This Happening to Me?

Let’s talk science for a sec. Most cases of tinnitus are the result of neural damage — tiny breakdowns in the ear-to-brain communication highway.

And the top culprit?
Age. (Yep, it’s that guy again.)

But it could also be:

  • Noise exposure (a rock concert in 1998… or your lawnmower every weekend)

  • Certain medications (even the “harmless” ones like ibuprofen)

  • Viral infections (yes, even that one)

  • TMJ issues, vascular conditions, or thyroid imbalances

So while the cause might vary, the effect is often the same: your brain isn’t getting the usual signals from your ears. So it turns up the volume. It tries to fill in the gaps.

Your Brain Is Trying to Help (But Ends Up Being Really Annoying)

This whole thing is called central gain — your brain compensates for the hearing loss by becoming overly sensitive. It’s like your brain becomes that one friend who insists on speaking for you at parties. Helpful? Kind of. Embarrassing and confusing? Absolutely.

It’s similar to phantom limb pain. When someone loses a limb, their brain sometimes still feels it there. In the case of tinnitus, your brain fills in missing sound with… well… sound that doesn’t exist.


Good News: You’re Not Stuck With It

Let’s bust a myth:

“There’s nothing I can do about the ringing in my ears.”

Wrong. In most cases, there are very real, very effective treatment options that can dramatically reduce (or even eliminate) your perception of tinnitus.

🎧 Sound Stimulation

The gold standard in tinnitus treatment is prescriptive sound technology — specialized, FDA-regulated devices that help rebuild the ear-to-brain connection. Think of it like physical therapy… for your auditory system.

In fact, 100% of studies between 2010 and 2020 showed that patients using this technology had significant improvements. Some even said their tinnitus disappeared during the day.

🧠 Brain Training

Pair sound therapy with a little mental gymnastics, and you’ve got a winning combo. A recent study in The Journal of the American Medical Association (JAMA) found that brain training tools — like BrainHQ — can improve memory, focus, and reduce the perception of tinnitus.

We’re still learning here, but the early results are promising. Brain plasticity FTW!


You Don’t Have to Figure This Out Alone

Tinnitus can feel isolating. But it doesn’t have to be.

If your ears are ringing, buzzing, hissing, or playing a solo symphony no one else can hear — don’t ignore it. Help is available. Real, science-backed, personalized help. Because you deserve to turn down the noise in your head and tune back into your life.

Retail Model vs. Medical Model: Understanding the Difference in Hearing Care!

When it comes to addressing hearing loss, it’s essential to recognize the contrasting approaches offered by retail and medical model clinics. The disparity lies not only in the business structure but also in the level of comprehensive care and patient-centered focus. Let’s dive into the key distinctions and why choosing a medical model clinic can make a significant difference in your overall hearing health.

Retail locations often operate under the influence of hearing aid manufacturers, either directly or indirectly. Their primary goal is to sell as many hearing aids as possible. While hearing aids can undoubtedly be life-changing devices, it’s crucial to consider the impartiality of the recommendations provided in a retail setting. On the other hand, medical model clinics, like ours, are local and independently owned, with no affiliation to any specific hearing aid manufacturer. This allows us to prescribe the best solutions for our patients in an unbiased and personalized manner.

One of the significant disparities between retail and medical model clinics lies in their objectives. Retail clinics prioritize maximizing hearing aid sales, often utilizing tactics such as offering “free hearing tests” to attract customers. However, medical model clinics focus on the comprehensive assessment and treatment of hearing loss, recognizing that a thorough evaluation requires time and expertise, which comes with associated costs. By investing in a medical model clinic, you are receiving a higher standard of care, personalized recommendations, and a commitment to your overall well-being.

Moreover, retail locations tend to limit their scope to adults with straightforward cases of hearing loss, aiming for quick and straightforward transactions. In contrast, medical model clinics, like ours, embrace a patient-centered approach that extends beyond age and simple diagnoses. We provide care for patients from birth, offer specialized services for tinnitus management, and work with individuals concerned about their dizziness or balance. Our commitment to serving a wide range of patients underscores our dedication to comprehensive hearing care.

Another crucial aspect to consider is the compensation structure within each model. Retail clinics commonly operate on a commission-based system, where salespeople receive incentives for selling specific hearing aid brands. This may introduce bias and influence the recommendations provided to patients. In contrast, medical model clinics, like ours, do not offer commissions. We prioritize ethical practices and patient-centered care, ensuring that our recommendations are solely based on your individual needs and the best solutions available.

Furthermore, medical model clinics recognize the intricate relationship between hearing and cognitive health. We understand that addressing hearing loss goes beyond restoring auditory abilities; it involves assessing and supporting your cognitive well-being. Therefore, medical model clinics often incorporate cognitive screenings as part of their comprehensive evaluations. This holistic approach ensures that your overall cognitive health is considered and addressed alongside your hearing concerns.

Aural rehabilitation is another vital component of the medical model. While retail clinics tend to focus solely on the sale of hearing aids, medical model clinics understand that treatment extends beyond the device itself. We offer aural rehabilitation programs that encompass counseling, communication strategies, and ongoing support. This comprehensive approach empowers patients to adapt to their improved hearing, maximize their communication abilities, and enhance their overall quality of life.

Choosing a medical model clinic means investing in your long-term hearing health and overall well-being. By selecting a local, independent clinic with no affiliation to specific hearing aid manufacturers, you can be confident in receiving unbiased recommendations, patient-centered care, and access to a comprehensive range of services. Prioritizing your hearing health is an investment worth making, and with a medical model clinic, you are truly getting what you pay for – exceptional care tailored to your individual needs.

The Value of Our Services: Understanding Our Billing Policy!

At The Hearing & Dizziness Clinic, we strive to provide exceptional care and a comprehensive range of services tailored to the individual needs of our patients. We understand that our billing policy may raise questions, so let’s shed light on why we charge for appointments and how it aligns with our commitment to quality care.

First and foremost, it’s important to note that our services are not covered under OHIP (Ontario Health Insurance Plan). As an independent clinic following a medical model, we prioritize the health and well-being of our patients. While we understand that healthcare accessibility is a concern, it’s essential to clarify our perspective on this matter.

While some third-party insurance plans, such as GreenShield, may provide coverage for our services, it is crucial to check the specifics of your individual plan for details. We encourage our patients to explore insurance options that can help alleviate the financial burden. We are always here to assist and provide the necessary documentation for insurance claims.

As an audiology clinic that is not directly or indirectly owned by a hearing aid manufacturer, we prescribe solutions based solely on the needs of our patients. Our recommendations are unbiased and guided by our knowledge and commitment to finding the most suitable hearing solutions for each individual.

One aspect that sets us apart is our continuous commitment to improvement. We invest in new services and acquire cutting-edge equipment to ensure we deliver the highest standard of care. As the only audiology clinic offering services such as paediatric testing, dizzy patient evaluations, and comprehensive tinnitus management, we take pride in expanding our capabilities to address diverse needs.

The decision to charge for our services is rooted in our desire to maintain fairness and sustainability. By billing for appointments, we can provide equitable care to all our patients. It ensures that those who choose not to treat their hearing loss contribute their fair share, rather than burdening others who seek treatment. Ultimately, we are a business, and maintaining fairness and balance is crucial for us to continue providing exceptional care.

We understand that discussions around healthcare costs can be sensitive, and we are always open to hearing your concerns and addressing them to the best of our abilities. Our goal is to deliver top-notch care, support, and education while navigating the complexities of the audiology landscape. Your satisfaction and well-being are at the forefront of everything we do.

Thank you for entrusting us with your hearing health. We are here to serve you and guide you on your journey towards improved hearing and a better quality of life. If you have any questions or would like further clarification, please don’t hesitate to reach out to our team. We are here to support you every step of the way!

Bernice wrote a book!!!

You may not see me in the clinic as often as you would like, but I’ve been pretty busy:

I got married
I had a son
I co-authored a book

Yes, I co-authored a book. We are in the final stages and hope it will be available by summer 2023. I don’t want to release too many details, but rest assured I will let you know when it hits bookshelves. In the meantime, I want to introduce you to my brilliant co-author, Dr. Keith N. Darrow. Dr. Darrow is an expert in Speech and Hearing Bioscience and Technology with a doctoral degree from the joint Massachusetts Institute of Technology (M.I.T) and Harvard Medical School program. He is a former Clinical Professor at Northeastern University (Boston, MA) and is currently a tenured professor at Worcester State University.

Dr. Darrow’s clinical experience is vast and includes a clinical fel- lowship at the Department of Otolaryngology at Brigham and Women’s Hospital (Boston, MA) and a trainingship at the Audiology De- partment in the East Orange (New Jersey) Veterans Association Hospital. He is the owner of the Hearing and Balance Centers of New England and founder of the Healthy Hearing Foundation of New England, as well as a board member of the Sound of Life Foundation (both non-profit organizations dedicated to providing education and hearing health care for those in need). He was recently named the Director of Audiology Research at Intermountain Audiology and has chosen to lead the Excellence In Audiology movement across the country.

Dr. Darrow is a nationally recognized speaker, trainer, and researcher and has been conducting research at the Massachusetts Eye and Ear Infirmary for over fifteen years. His publications and research have been cited over 550 times.

Below is a video of Dr. Darrow that I hope you will enjoy.

At Home Epley

In these novel times of “patient self treatment”,  I have seen a stark and dramatic upswing of patients doing “At Home Epley maneuvers”.  From your online “google” research you have learned that the Epley maneuver is an exercise of sorts that involves manipulating and maintaining the head in certain positions to move the calcium deposits out of the semicircular canals and back into the parts of the ear to which they belong. The Epley maneuver is indicated for clients who have been diagnosed with benign paroxysmal positional vertigo (BPPV). Not everyone who is dizzy has BPPV.

Is The Epley maneuver for everyone? Unfortunately it is not a vestibular cure-all. 

Questions you should ask yourself:

  1. “How long do your symptoms last?” If longer than a few seconds, this is generally not a condition that can be helped with The Epley. Likewise, if you have had these symptoms for years, this is not BPPV.
  2. “Do you have any other symptoms in your ears?” Ringing, buzzing, pain, aural fullness, discharge, changes in hearing, and of course dizziness or vertigo are all conditions which would warrant a referral to an audiologist (not a hearing aid clinic, there is a difference). 
  3. Which ear is affected? Performing the Epley is quite specific. Head at 30° is just that. Very few people know when their head is at 30° of their own avail. Doing the Epley incorrectly makes it far more likely to be not only unsuccessful, but detrimental. Similarly, which canal is affected? Is this a canal that The Epley could serve? Do you need the Semont? The Brandt-Daroff? The BBQ roll? The GRM? 
  4. Is there a confirmed positive Dix Hallpike with nystagmus? Is the nystagmus upbeating or sidebeating? Is it rotational in nature? 
  5. Has a carotid artery screening been performed? This can be extremely unnerving and dangerous to uncover while performing the Epley Maneuver on yourself. 
  6. Have you googled “drop attack”? Tumarkin’s otolithic crisis can occur post-Epley and is quite terrifying. 

It is important to know that it is not safe to use YouTube as a resource.There are currently over 3,300 videos available on YouTube related to performing the Epley maneuver. Out of these videos, only 21 were rated as accurate by a group of neuro-otologists.* Credible YouTube videos were produced from organizations like the American Academy of Neurology. 

The point this post: DO NOT DO THE EPLEY ON YOURSELF.

*A prescription for the Epley maneuver: www.youtube.com?

Kevin A. Kerber, James F. Burke, Lesli E. Skolarus, Brian C. Callaghan, Terry D. Fife, Robert W. Baloh, A. Mark Fendrick, Neurology Jul 2012, 79 (4) 376-380; DOI: 10.1212/WNL.0b013e3182604533